Marketing is a tricky beast, and there are many different aspects of marketing to consider. They all have to be done right for a business to succeed. The five c’s of marketing stand for customer, company, communication, competitive position and community. All five of these things need to work together to get the best results […]
Copywriting is one of the essential aspects of marketing. It’s what makes your business stand out from the crowd and get noticed by potential customers. But what does a copywriter do? Well, a copywriter’s job is to take an idea for a company, product or service and turn it into words that will appeal to […]
What’s the ideal blog post length? It’s a question new bloggers, small business owners and seasoned marketers ask themselves constantly. Rewind to a few years ago, and a 500-word post with some SEO was enough to get a place on the search engine results page. But what about now? Well, 500 words won’t be enough […]
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