My New Year’s resolution is to up my social media game. But I have to be honest. I’m not a fan of social media – despite growing up in the exciting times of MySpace and Facebook.

Why don’t I like it? Because I’m a private person and posting about my life, including what I eat and where I am, doesn’t appeal to me. But there’s no doubt that social media can be highly beneficial. It’s one of the best ways to make business connections.

If you’re like me, you’ve had an account on LinkedIn for years. You may have even forgotten that it was there. However, with the recent changes to the site and how people are using their profiles these days, I will pay more attention to my LinkedIn profile.

LinkedIn is a social media website where professionals can connect through common personal or professional interests. It’s also one of the best ways for businesses to network and grow their clientele!

So, with that in mind, let’s take a look at the many benefits of using LinkedIn to grow your business.

What Makes LinkedIn So Great For Businesses?

Before we look at the many benefits of LinkedIn for business, I should reveal some statistics, so you can understand what makes this platform so worthwhile.

• 80% Of B2B Leads Come From Linked In (Findstack)

• 79% of B2B Marketers View LinkedIn as a Great Place to Find Leads (Findstack)

• 50 Million Businesses Have LinkedIn Accounts (Business of Apps)

• 92% of B2B Marketers List LinkedIn As Their Favourite Platform (TechJury)

As you can see from the statistics above, LinkedIn is all about business networking, making it a great solution if you’d prefer to keep things professional.

Now it’s time to check out the benefits LinkedIn offers users.

You Can Network With Other Businesses

Networking is a valuable tool for businesses of all sizes – but if you’re a new or small business, getting to know other companies could be the difference between your success or failure.

LinkedIn is the perfect place to start networking with other businesses and even gain some valuable tips about running a company.

You Can Grow Your Clientele

Growing your clientele should be one of your top priorities as a business. LinkedIn can help you do just that! With LinkedIn, you have access to over 500 million users – so there’s a good chance you’ll find potential clients on this site.

You Can Showcase Your Expertise

One of the best ways to show potential clients that you’re an expert in your field is by showcasing your skills and experience on LinkedIn. This way, they can see what you have to offer without having to ask for a resume or meeting with you.

The endorsement feature on LinkedIn gives people the opportunity to leave a testimonial about your skills or service. This is a great way to showcase your previous work, and potential clients will appreciate knowing that you have experience.

You Can Stay Up-To-Date On Industry News

As a business professional, it’s crucial to stay up-to-date on industry news. LinkedIn is the perfect place for this! Not only will you have access to articles and blog posts about your industry, but you’ll also be able to see what other professionals are talking about.

There’s always exciting articles from thought leaders, and you can stay on top of current trends relating to your industry.

You Can Connect With Colleagues

If you’ve ever lost touch with a colleague, LinkedIn is the perfect place to reconnect. With LinkedIn, you can search for colleagues by name or company and message them.

This is also a great way to stay connected with other professionals in your industry and build relationships that could lead to future business opportunities.

It’s also good if you’re starting a business because you can connect with previous colleagues and management teams with the potential to take on some freelance work.

You Can Advertise on LinkedIn

There are so many PPC platforms, including Google Ads, Facebook and Twitter – but LinkedIn is perfect if your primary audience is B2B companies.

LinkedIn allows you to target your adverts based on a user’s job role, company size and industry – this makes it highly effective if you’re targeting potential clients or customers.

The great thing about LinkedIn ads is that they only appear in the newsfeeds of connected users with people working in your targeted field! This means that your ad is more likely to reach potential clients and customers, making it practical to promote your product or service.

Final Thoughts

And that’s everything you need to know about LinkedIn! It can be as simple as signing up for an account and writing some blog posts – although if you want results like those above, I recommend taking the time to write high-quality content and optimize your account for SEO.

LinkedIn offers so many business opportunities, so what are you waiting for?