The Five C’s of Marketing: What They Mean and Why It Matters

  • January 17, 2022
  • admingreen
  • 3 min read

Marketing is a tricky beast, and there are many different aspects of marketing to consider. They all have to be done right for a business to succeed. The five c’s of marketing stand for customer, company, communication, competitive position and community.

All five of these things need to work together to get the best results from your marketing efforts. This blog post will discuss what the 5 C’s mean and why it matters that you understand them.


Your company is the backbone of your marketing efforts. It’s responsible for creating a product or service that meets the customer’s needs and also be able to deliver it on time.

By staying responsive to the needs and wants of your customers, you’ll be able to build and maintain a strong relationship with them that increases your sales.

Let’s take a look at each aspect of marketing in more detail.


The customer is the only thing that matters when it comes to marketing. It’s all about understanding what they want, need and how you can provide them with those things to create a successful business relationship.

If your company does not meet or exceed their expectations, then there will be no reason for them to do business with you.


The communication aspect of marketing is all about getting your message out to the customer effectively. This includes everything from the advertising and branding you use to the website design and interacting with customers on social media.

It’s essential to make sure that your messaging is consistent across these different channels. Being consistent ensures that your customers recognise and trust the brand you’re trying to build.

Competitive Positioning

Competitive positioning is all about understanding how others position their brands so you can make sure yours stands out. This means analysing everything from your prices, features and benefits, and those of competitors.

It’s essential to understand how others in the market are positioning their products because it will allow you to make necessary changes for your product or service to stand out.


Lastly, you want to make sure that your marketing efforts are in a suitable climate, which means determining whether or not the market is ripe for your products and services.

If it’s too early, there won’t be enough customers interested in buying what you’re offering. If it’s late, your competitors may have already established themselves as leaders in their industry, making it hard for new companies to compete with them.

It doesn’t matter how great a product or service is if nobody wants or needs it. Make sure that when you’re developing a strategy around these five Cs of Marketing, you analyse everything from pricing, branding, and customer experience across all channels to ensure success.

Final Thoughts

These are the five c’s of marketing. Understanding each one will ensure that you can build an effective campaign that generates results for whatever products or services your company offers. If you’d like more information about this topic, please contact us.

We hope you all enjoyed the blog post, and don’t forget to check out the infographic. 

Using The 5 C’s Of Marketing