Even international brands have problems attracting and retaining customers, so, understandably, small businesses might find the whole marketing process daunting. This is where we’re meant to tell you that it’s easy and anyone can do it, right?
Well, we’re an honest bunch here at Green Tree Content, and the truth is, it ain’t easy. But marketing a small business is still possible – when you know what you’re doing.
Blogs are quickly becoming one of the essential tools for businesses to use. They offer an excellent way to connect with customers, share information, and promote products or services.
This blog post is all about blogging for businesses, why it’s so important and what benefits business blogs can bring you.
OK, Let’s dive in.
What Is A Business Blog?
A blog is one of the most popular ways to share their thoughts, news and help others. While blogging started as a hobby, it quickly became an invaluable tool for businesses and content marketing agencies everywhere.
According to Oberlo, there are 600 million blogs today, and 81% of marketers use blogging as a strategy to boost their clients business.
So, to put it simply, blogging for business is blogging used as a tool to promote your products or services.
While hobby bloggers might talk about their thoughts, feelings and travels, businesses need to take a more dynamic approach to ensure their blogging efforts come to fruition.
What Are The Benefits Of A Business Blog?
Blogs are one of the most effective ways to establish trust with potential customers because it allows you to demonstrate expertise and knowledge in an industry. This means that blogs can be beneficial when launching new products or introducing new services.
Let’s take a look at the benefits of a writing blog articles for your business in more detail.
Show Off Your Brand Personality
When it comes to your brand, personality is everything. It’s no longer enough to have an awesome product or years of experience delivering your specific service; you need to show who you are and have a distinctive online identity.
A blog is a perfect place to do this. It’s an informal, relaxed environment where you can show off your company culture, share relevant content and let customers know who they’re dealing with.
You Can Connect With Customers On A Personal Level
One of the great things about blogging is that it allows customers to connect with you. This connection creates trust, leading to long-term relationships with customers and even repeat business.
Blogging also provides an opportunity for two-way communication – something invaluable in the customer service world.
Share Valuable Information And Establish Yourself As An Expert In Your Field
When people are looking for a product or service, one of the first places they’ll look is online.
This means that, as a business owner blogging for your company, you have the opportunity to demonstrate expertise and establish yourself as an authority in your industry by sharing valuable information through blogging posts on your blog.
If people can’t find out about what makes your product or service unique from other companies offering similar services, then they’ll probably go with someone else’s – it happens all the time.
Build Trust And Drive Traffic To Your Website Or Social Media Accounts
One of the best ways bloggers build trust with their readers is through transparency and honesty. Bloggers show who they are behind the scenes, so customers know exactly how things work at a glance – this builds loyalty because people feel like they’ve been given access to something special.
Social media is no longer an option for businesses; it’s a necessity. Many platforms are available, but posting generic content isn’t enough.
Your audience expects you to have a presence, regardless of whether you’re a B2B or B2C company.
In fact, 33% of consumers in the UK buy things directly from social media, so sharing your blog posts to each account could increase sales.
How to Start a Blog For Your Business
Creating a blog is easy. You don’t need to be an expert writer or have the most up-to-date computer equipment – blogging can be done on any device, at any time and from anywhere in the world with an internet connection.
However, blogging does require some hard work, so you’ll want to consider your options before just diving headfirst into blogging for business.
Some small businesses prefer focusing on other areas and hiring professional blog writers to do the heavy lifting. It’s easier, quicker and won’t give you a headache.
You also need to figure out how blogging will tie into your current marketing strategy and where those blog posts will live on your site (a WordPress platform offers one of the best solutions).
To get more traffic flowing towards your website, social media accounts will play a significant role in promoting each post you create. Make sure all of your blogging efforts are backed up with a solid social media marketing strategy.
Top Tips For Writing Great Blog Content
– Keep blog posts short and sweet – no one wants to read a novel on their lunch break!
– Write in a tone that’s relatable and informal – customers will appreciate your candidness
– Use images, infographics and videos to break up text and add visual interest
– Share stories about your company, employees or customers to help readers connect with you on a personal level
– Stick to a schedule, so readers know when new content is being published
– Promote each post through social media for the best results. You can even use scheduling tools like Hootsuite or Buffer to make things easier on yourself.
Blogging for businesses is an incredible way to grow your brand and get more clients, but it’s also a lot cheaper than traditional marketing and pay per click advertising. Building a successful organic online presences takes a lot of time and effort – but it’s worth it.
Imagine receiving constant traffic streams to your site without having to invest in expensive PPC, and you’ll understand why so many people choose to blog as a marketing alternative.
If you need any help getting started or would like to outsource your content, please feel free to check out our services.