Do you have questions about blog writing? Are you wondering how to create a winning online presence and gain respect within your industry? There’s no doubt that blogging is highly beneficial, but many people don’t get to see how valuable it is.
So, in this post, we’ll answer 10 of the most common questions about blogging. From content creation to SEO, we’ve got it all covered!
Question 1: What should I write about?
This is a question that many bloggers face – what should they write about? The best way to find content ideas is to think about what you are interested in and the topics you know a lot about. You can also look for popular keywords and create content around those topics.
However, it’s always best to go into blogging with open eyes and understand that most successful blogs have a theme. For example, HubSpot focuses on all areas of marketing, while Buzz Feed creates informative articles with fun elements.
Instead of writing about anything and everything, focus on a specific industry or niche – especially if you’re a new blogger.
Question 2: What is a blog, and why should I start one?
A blog is many things to different people, including an online diary, a place to share hobbies and a platform for businesses to connect with their audience. When you start a blog, it’s essential to develop an objective and focus on achieving that goal.
For example, HubSpot uses its blog as part of its inbound marketing strategy, while the WWF talks about the environment and conservation efforts. A successful blogger will understand how they can be helpful within their industry/niche before starting their website.
Blogs require time and effort – so why put all that into something which isn’t going anywhere?
When you write regularly, you’re able to express yourself within specific topics that interest you – all while sharing them with your readers.
Question 3: What should I write about?
You should make sure that you are passionate about what you’re writing because it will be much easier to continue producing content if you find joy in what you’re doing.
Plus, your passion will likely come through in your blog posts, and people will appreciate it!
However, it is important to align your passion with your goals, especially if you’re blogging for business. For example, you can create fun blog posts, but you also need to make sure you’re still focusing on SEO.
Question 4: How long should my blog post be?
There’s a common misconception that most industries should aim for between 300-500 words per blog post, but statistics from Wix show that high ranking blog posts usually contain between 1500 to 2500 words.
Shorter articles can be great fillers because most businesses would find it impossible to write 2500 words for every post, but reaching that end goal means you’re more likely to see results.
With Google’s advanced algorithm, it’s clear the internet giant expects informative and engaging content. Sometimes, a 500-word blog post just won’t cut it.
Question 5: How do I increase my blog traffic?
There are many ways to get more views on your content, but one of the best is through search engines. You can improve your SEO by ensuring that you have high-quality images and videos shared throughout your website. The title tags and meta descriptions help too.
You should also use social media to improve your online presence. Sharing posts to your profiles can make a big difference for your traffic – especially when people share your posts.
Question 6: How often should I blog?
Many bloggers aim to post every week, but there’s no limit on how many times you can write. If it helps your schedule, pick a frequency that works best for you and stick with it! Remember that consistency is key when building an audience online.
We recommend you post once a week or twice if possible for businesses. Maintaining a stable presence online will make a big difference to your audience – but some blogs post once a month and continue to be successful.
It ultimately depends on what you can manage, and posting whenever you can is better than not posting at all. If it gets too difficult for you, we recommend hiring professional blog writers to share the load.
Question 7: What should I do if I’m not a good writer?
Don’t worry – everyone has to start somewhere. The best way to improve your writing skills is by practising, so start drafting some of your thoughts and then editing them later. You can also find helpful resources online or in books to teach you how to write better.
Question 8: How do I create engaging content?
There’s no secret recipe for this, but one thing you can do is try to think from the reader’s perspective. What would they want to know about the topic you’re writing about? Once you have a good understanding, it’ll be easier to provide them with valuable information.
Question 9: How do I get more engagement on my blog?
To increase your readership, you need to make sure that there are ways for people to reach out. This is why it’s essential to have contact pages with working email addresses and social media buttons throughout the site to share their thoughts.
You can also engage your audience with the content you publish and ask them to comment on your posts. Some people will be more willing to share their thoughts if they know you want to read them, so don’t hold back.
Question 10: How do I find my voice in blogging?
Finding your voice means knowing what type of content works best for you, whether funny or serious posts. You’ll start seeing which topics resonate better when you’re writing consistently too, so just pay attention to this over time. It takes practice, but once you figure out how things work, then anything is possible.
The writing style is central to creating a consistent blog, especially when trying to promote your business. For example, a blog for young women should be fun, informative and speak to each audience member as if they’re a friend.
However, an accountancy company will need to be more formal and offer constructive information alongside actionable tips.
Question 11: What if I don’t have anything to write about?
This is a common problem, but it’s easy to find inspiration if you look in the right places. Try reading other blogs in your niche or industry, which can give you some great ideas. You can also think of ways to improve upon the topics already written.
If all else fails, take a break and come back later with fresh eyes. Sometimes it’s best to just walk away from a project for a little while so you can approach it with new energy.
Question 12: How do I format my blog posts correctly?
There are many different ways to format your blog posts – it depends on what you’re comfortable with and the type of blog you have. Generally, we recommend using a headline, subheadings and lists to break up your content and make it easier to read.
You can also use images and videos to add visual interest and social media buttons so people can share your posts easily. Experiment until you find what works best for you!
Question 13: What’s the best way to promote my blog?
There are many ways to promote your blog – some are free, while others require a financial investment. The most common methods include SEO (optimising your website for Google search), social media promotion, PPC (pay-per-click) advertising and email marketing.
Many bloggers will choose to use a combination of these tactics, and you’ll need to experiment with different techniques until you find what works best for your blog. No matter which option you go for, though, it’s vital that the methods generated are targeted towards your readers – not just strangers.
The Bottom Line
Blogging is such a valuable tool for businesses and hobbyists. Some people start a blog because they have a passion for something and grow their blog into a full-time job.
The key to success is writing great content and connecting with your audience. If you don’t manage to achieve this, it might be worth looking at what your competitors are doing and how you can create better content than them.
If people can’t easily access or share your content, they’re unlikely to return as regular visitors. Building relationships with others in the industry and growing an audience takes time, but once you have this foundation set up, then everything else should fall into place over time too.
Imagine getting more customers, creating a sense of brand loyalty, and demonstrating your passion and skills. Blogging can help you achieve all of this and more.
So, what do you think about blogging? Let us know in the comments.