Content Strategy Services
Strategies that leap out of the box and penetrate the brains of even the most sceptical audience members
Did you know that 51% of content consumption comes from organic traffic? That means at least half of your potential customers/clients are actively searching for you. But what if you’re not there?
You spend a fortune on social media campaigns and PPC marketing and create fantastic blog posts – but something’s missing.
When clients come to me with this problem, nine times out, often it’s the same thing; there’s no content strategy, or they’re working with a terrible one.
Developing an effective content marketing strategy that will boost your organic visibility and appeal to your target audience is central to your success.
With consumers becoming increasingly ‘in the know,’ it’s no longer enough to create some blog posts, fill them with keywords and relax while the organic traffic comes pouring into your website.
You probably have business goals, but is it possible to reach them?
Yes, with the right strategy to guide you.
I work with businesses like yours to give you the insights you need to deliver content that converts.
Your target audience isn’t running away to avoid you; they’re waiting for something special to come your way.
Steer clear of my content marketing strategy package if you:
- Don’t care about defining your brand’s tone of voice and message. It’s not that important, really.
- You’re happy chilling at the bottom of the search engine results page.
- Feel the ‘one size fits all’ approach is the best way for your business to woo potential customers.
- Would rather invest in expensive PPC marketing and lead generation agencies instead of saving time and money through dynamic content creation.
If you want to create high-quality content that ignites your target audiences and catapults your brand from nobody to industry authority, please stick around. I’m sure I can help you.
It's time for you to excel at creating content. Finally.
Creating compelling content once or twice is easy. Developing a strategy that consistently delivers quality, tone, and originality takes more effort and expertise.
If you feel your existing content isn’t making the impression you’d like, or you’re new to content marketing and aren’t sure where to start, I can help you make the most of your marketing channels and achieve the results you want to see.
Here’s what you can achieve with the right content strategy services.
Define where you're at - and where you could be - with a content audit
Many clients dread an impending content audit, mainly because it sounds as formidable as working out your yearly taxes.
Content audits aren’t nearly as bad because they enable me to find out how your current digital marketing strategy is performing.
Also, the audit makes you more money instead of having to hand it over to the government.
Thin and duplicate content can impact your SEO. Identifying them means I can fix those issues and give you the opportunity to offer Google what it wants; relevant content that matches search intent.
Take a deep dive into your industry and audience
The first step in creating a digital content marketing strategy is to dive deep to gain valuable insights. I’m not talking about putting on a snorkelling mask and having a quick look below the surface.
I mean scuba diving and going as deep as possible to find that elusive treasure.
The best content marketing campaigns utilise every piece of research to create content that lures your audience to your brand and keeps them exactly where you want them.
When I dive deep, I don’t come up for a breath until I find what your competitors lack, how your target audience behaves with other content, and the secret sauce you offer that gives your brand a unique value proposition.
Once I have those things, I break them down and laser-focus your audience segments with the most potential for conversions.
Remember, if you’re a new business or a small company, competitor analysis isn’t about going head to head with the big boys.
Instead, we have to find a way for you to claim a vacant spot in the market and work your way up from there.
Use comprehensive research to find the right tone and topics for your content to shine
Once I have all of the necessary information, I’ll work on keyword research and come up with topics that will deliver a unique and profitable content marketing campaign.
I include keyword research, meta descriptions, titles, and channels as part of my service.
You’ll have everything you need to implement your strategy without spending a fortune on a marketing team.
Why Choose My Content Strategy Services?
Getting your business online is the first step of an exciting – and nail-biting journey.
There’s so much to consider, and many new companies underestimate the amount of work that goes into creating a content strategy.
My content strategy services take the pressure off of you and ensure you can have a simple blueprint to follow.
Can't afford to invest in content marketing services? My strategies cost a fraction of the price
Digital marketing is a significant investment, and while it’s absolutely worth the money, I completely get that you might not have the funds to pay for a complete writing service.
But that doesn’t mean you have to go it alone.
My content strategy includes keyword research, headlines, topic ideas, audience insights – the whole shebang. All you have to do is create content using the strategy.
Three content strategy choices
Whether you’re looking for a 12-month strategy or want to test the waters with a three-month plan, plenty of options are available.
Better still, you get to take advantage of my speedy service and benefit from unique content suggestions, including blogs, website copy, social media posts and case studies.
An audience-led content strategy is the best way to connect with the people that matter, and I’ll do everything I can to help you meet those business goals and exceed them.
I don't do Jack here
We all know the story of Jack And The Beanstalk. A boy gets some magic beans, climbs up a beanstalk and has to take what he can to feed his starving family while avoiding the giant.
Sound familiar?
If you’re a smaller business trying to compete against the big guns, it probably feels like you’re constantly scavenging for whatever you can get while your competitors lord it over you.
These businesses make it hard for their smaller counterparts to compete – BUT here’s the thing.
Imagine if Jack hadn’t taken the magic beans and instead exchanged the cow for seeds as he was supposed to.
He’d plant the seeds, nurture them, and watch them flourish. Jack and his mother would have been able to eat and support themselves without relying on taking whatever they could get from the giant.
OK, we all know it turned out well for Jack, but life is not a fairytale, and your competitors aren’t stupid.
I don’t do Jack for one simple reason; great content strategies start as seeds.
With the proper nurturance and care, the seeds turn into vegetables and fruits that offer sustenance and nourishment.
As a freelance copywriter and content strategist, I know that plucking a few content ideas out of the air and then letting them fly into the unknown isn’t going to work.
Instead, it’s about planting the seeds for a great content strategy to grow and sustaining it through regular maintenance.
Never dull, never predictable
Take a look online and your competitors’ and their current content. You’ll probably notice that there’s not much difference in content and headlines.
Original content and stand out headlines are so important, and I pay special attention to them with every strategy I create.
The best headlines stop people in their tracks and send a jolt of curiosity into their brains – but they’re not easy to create.
My content strategy will save you time from the keyword research process and enhance your team communications, so every writer can maintain the right tone of voice and ensure consistency.
Your target audience is waiting. Are you ready to make an entrance?
Learn more about my content strategy services
If you’re ready to grab yourself a great deal, please feel free to head to the content shop.
All you need to do is, choose the right content strategy package for your needs and fill in the convenient order form.
Or, you can always contact me through email if you have any questions.
I’m always here to help.