Copywriting For Therapists

Are you ready to work for yourself? With my creative copywriting for therapists, your private practice is one click away.

Therapy is becoming increasingly popular in the UK (Huffpost), with more people willing to explore their emotions and past trauma through therapy. It’s a great time to be a therapist and an even better time to consider whether your website sets you apart from your competitors.

As a therapist, your website is everything. It’s where your prospective patients go to learn more about you and communicate with you. If your website copy doesn’t immediately speak to your visitors and show them they can trust you; they will go elsewhere.

My copywriting services will help you connect with your audience and turn those connections into long-term working relationships.

Are You?

Struggling to find the right tone of voice for your therapist website?
Finding it hard to write copy without the clinical jargon?
Unsure about how to connect with potential clients outside of the therapy room?
Feeling like this whole website thing is more trouble than it’s worth?

You’re not alone! Writing copy is a difficult task, especially when talking about yourself, but I can help.

Whether it’s refining your current copy, or a complete revamp, you’re in the right place.

Move your private practice in the right direction

A website isn’t a luxury in today’s ultra-competitive and digitally-driven world; it’s a necessity. When prospective clients search for a therapist and land on your website, you’ll have seven seconds to make an impression.

That’s it. Seven seconds.

It’s not much, is it? If you don’t capture your audience’s attention during that time, they will go elsewhere.

You probably know who you are and what you want, but how to say it? Let me help you.

I offer copywriting for therapists, to help you stand out from the crowd, and demonstrate the expertise your prospective patients expect to see.

Boring, sub-standard copy just won’t cut it, but that’s where I come in.

Order a Free Sample

SEO copywriting for therapists

Looking to take your business to the next level? Search engine optimisation is the answer. My SEO copywriting services are designed to help you rank higher in search engines and get more traffic.

A website needs search engine optimisation to be visible to potential clients, but excellent copy involves optimising for the search engines and writing for people.

As a highly qualified and experienced SEO writer, I know that to give the search engines, and your readers what they want. Your readers want information, tips, advice and to feel like they're going to get the help they need.

The search engines want you to make who you are, what you do and who you're targeting clear. With me, you can have your cake and eat it. I'll help you to connect with your audience, and make Google want to rank your site.

Professional storytelling

As a therapist, you know your website needs to be professional. But why should it be boring? Creative storytelling is all about writing copy that aligns with your values and enhances your personality.

A great about page can set you apart from your competitors, and people really do read them! These pages are essentially your first conversation with someone, or the classic 'tell me about you' interview question. Telling your story doesn't need to be a headache,

Your website visitors don't want a robot, and we know how to help you connect with prospective patients in the right way.

The 'About' page is where people will go to find out who you are and what makes you the perfect choice for their needs. You probably know what makes you special, but how do you get your audience to see it? By contacting a creative copywriter (aka me).

Dynamic FAQ & Service Pages

Each website page has a specific purpose, and when those pages come together to form an attractive and informative website - that's where the magic happens. Your homepage and about section might attract clients, but the service and FAQ pages keep them around.

Service pages also help improve the search engine ranking of a website, as they provide relevant keywords and phrases that search engines can pick up. As a result, service pages play an essential role in attracting new customers and improving the website's visibility.

A frequently asked questions page is essential for a therapist's website because it gives you the opportunity to explain how you can support clients without breaching their confidentiality. When done right, these questions and answers can serve as case studies.

I can end your writing struggle by turning your general pages into quality content that gives your website visitors the answers they need.

The three mistakes most therapists will make when writing for their new website

A clean website with easy to read content does make a difference – but is your content up to scratch? Let’s face it; nobody enjoys talking about themselves, and it’s tough when your job is to listen!

I see these mistakes all the time:

Your content is written for experts

Prospective patients want to know you can help them and that you’re trustworthy. It’s not easy to convey that when your content is full of jargon and therapist terms, the general public wouldn’t know.

A copywriter can simplify your message without making it dull. Your prospective patients will appreciate the straightforward language, and it can lead to more clients.

The website copy is uninspiring

Therapists are classed as professionals, and a website should display that professionalism. But, there’s a fine line between professional and boring. Prospective patients want to know you can help them, but they also want to speak to a human being.

When I create copy for my clients, I maintain a professional tone of voice while still focusing on original, digestible and down to earth content.

You fluff it up

Yes, that’s a thing – really! If you’re not sure what ‘fluffing it up’ means, it’s very simple. Here’s an example:

“If you’d like to get in touch with me, please use the contact form. I’m also available through email, text, What’s App and will always do my best to get back to you ASAP because I don’t want to leave you waiting.”

Boring, isn’t it? Especially when you compare it to the fluff-free version:

“Do you have questions? Please reach me using the contact form, or shoot me an email. I’m also on What’s App and will get back to you ASAP.”

Friendly, concise language speaks directly to your readers. I write fluff-free copy that tells your audience what they need to know.

Why choose my copywriting for therapists service?

Therapists are incredible people, but they're not always the best at marketing themselves.

You know how great you are at your job, and you want to help more people by sharing your skills, but you don't have time to learn about SEO, social media, or copywriting.

That's where Green Tree Content comes in. I offer high-quality copywriting for therapists to help you reach more people and make a bigger impact in the world.

I've been doing this for a long time, and know how to write copy that will rank well on search engines, attract new followers on social media, and convert your website visitors into clients.

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Lost for words? I've got loads of them

Your website visitors want to know who you are and what makes you special. As the internet is where people go to search for counselling services, you should always make sure you speak directly to your target audience.

While some therapists dread writing about themselves, others are more comfortable. However, as a specialist copywriter, I highlight every element of your personality and skills to make you stand out.

The free sample solution

I know that copywriting for therapists is an investment, and you want to make sure you're getting value for money.

With my services, you can take advantage of a 100% free 500 word sample, written bespoke to your needs.

If you prefer the good old fashioned phone call, that's fine too.

Expert in SEO

Content marketing is an umbrella term for a range of practices we marketers use to put businesses in front of their ideal clients and achieve long-term success. Search engine optimisation is central to your ability to rank on Google, and it's also a significant component of your content marketing strategy.

As an on-page SEO expert, I know how to give you the best possible SEO strategy to enhance your entire website copy, so you don't have to lift a finger.

Sick of back and forth phone calls with your copywriter? I offer a convenient on-demand service

Green Tree is the result of years of frustration at the red tape involved in hiring a service-based business. There's the initial consultation, then video calls and updates - four weeks later, your agency will start working on the project!

I offer a fully on-demand website copywriting and content marketing service. All you need to do is visit the content shop, pick the package you want and fill in the form. It's that simple.

But you're thinking, well, how do I know I'm paying for quality content? I offer a free writing sample to every prospective client. It's your opportunity to see how I can help you, and there's absolutely no obligation to order content from me.

In just five minutes, you could be on your way to a better website, with copy that converts browsers into clients

Whether you’re looking for a general therapy and wellbeing or mental health copywriter, I can help you achieve more with your website and look forward to a brighter future. Copywriting isn’t easy, but it can turn your small practice into a successful therapy business.

Please don’t forget to grab yourself a free sample so you can see how I can help you with your new copy. There’s nothing to lose but a lot to gain, so don’t delay getting a copywriting sample today.

The easiest way to access my services is to order a free 500-word writing sample, so you can see how I can help your estate agency refine its content marketing campaigns and create a brand identity that results in more clients.

If you’d like to discuss my services or have a more bespoke request, please don’t hesitate to get in touch to for a chat.

Copywriting for therapists FAQs

Do I really need a copywriter?

If you’re running a therapy business, you know that marketing is essential to attracting new clients. But with so many competing demands on your time, it can be challenging to create effective marketing materials. That’s where a copywriter comes in.

A copywriter can help you create compelling content that highlights the unique features of your business. In addition, a copywriter can work with you to develop an overall marketing strategy that will reach your target audience.

Because a copywriter understands the art of persuasion, they can be an invaluable asset in growing your therapy business. So if you’re looking to take your marketing to the next level, consider working with a copywriter.

How much do you charge?

We offer a range of cost-effective packages, including one-off copywriting for therapists. You can also take advantage of a complete content marketing package to get you up and running. Prices for five pages of website copy, including full SEO and a bespoke content strategy, start at £350, but you can also order a single page of copy upon request.